The Come to Finland – Paradise Calling exhibition shows how Finland was marketed abroad before and after the country became independent. The travel posters and accompanying slogans painted a picture of a paradise where one could experience the fascination of untouched nature while also getting to know the progressive, international, and open Finnish society.
The travel posters invited adventurous European and American tourists to try something different and incredible in the Northern country through beautiful pictures and tempting slogans.
In addition to famous artists, the Come to Finland exhibition introduces visitors to works by lesser known poster artists as well as their contribution to really putting Finland on the map.